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SustainAbility Newsletter Archive Article (random)

Simple Actions Go a Long Way

As our daily lives seem busier than ever, most of us can get overwhelmed by being told of changes that we can make in the way we live in our daily environments.  If each person just changed a few things, we would all make a huge impact on reducing carbon emissions and excess waste.  We can all collectively help produce a change in the way that many large companies do business. We have seen it with organic produce and other more natural organic groceries. Ten years ago we did not see as much organic produce and other organic, healthier groceries available in the larger grocery chain stores.  People have demanded healthier options. The more options that are available, the more affordable and accessible these options become, but try not to get burned out by it all... The problem with 'Green Fatigue; What is it?

Fewer Americans are integrating green behavior such as water conservation, composting, recycling electronics and buying fuel efficient cars, according to a recent poll conducted by Harris Interactive.
   
Harris Interactive conducted a poll of 2,352 U.S. adults and found:

  • 57 percent of Americans are trying to use less water, down from 60 percent in 2009.
  • 15 percent of Americans are buying organic products, down from 17 percent a year ago.
  • 30 percent are buying Energy Star appliances, down from 36 percent a year ago.
  • 32 percent are donating or recycling electronics, down from 41 percent a year ago.
  • 20 percent are installing a low-flow showerhead or toilet, down from 25 percent a year ago.
  • 8 percent are buying a hybrid or more fuel efficient car, down from 13 percent in 2009


With those results, it’s worth pondering a few reasons why there’s a drop-off. Here are a few theories worth pondering:

  • Greenwashing. Is there a product that isn’t green these days. When every manufacturer or service provider is pitching green as a marketing pitch, Americans tune out. Simply put, it’s green overload - we've all become green fatigued!
  • Return on being green. Money is tight and some green behaviors—notably purchasing organic products—are more expensive.
  • The global warming research flap. We’re not going to get into the merits of the science behind global warming, but there has been enough controversy to make folks tune out.
  • We’re already green. One key item in the Harris Poll is that 20 percent of U.S. adults now see themselves as conservationists, up from 17 percent in 2009. Eighteen percent of Americans consider themselves green, up from 13 percent a year ago.    

More on these results:

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References and Sources used in this issue of SustainAbility Newsletter Include:
Audubon Lifestyles
www.audubonlifestyles.org 
  
The International Sustainability Council
www.thesustainabilitycouncil.org 
  

The Cornell Lab
birds.cornell.edu

Small Business Trends
www.smallbiztrends.com              

Sanford Golf Design
www.sanfordgolfdesign.com

Scotland Yards Golf Club
http://www.scotlandyards.com

Technorati
www.technorati.com

Turf Feeding Systems
www.turffeeding.com

Love and Dodson
www.loveanddodson.com              

The Dodson Group
www.thedodsongrp.com      

To learn about sponsorship opportunities please call us at: 727-733-0762
This Issue of the SustainAbility Newsletter sponsored in part by:

The Dodson Group

$25 Annually $100 Annually $250 Reg / $100 Annually


SPONSORSHIP OPPORTUNITY

Sponsors are a critically important part to the success of ISC-Audubon. As a non-profit organization dedicated to advocating sustainability, we offer all of our programs to our members free of charge, and are publicly available for download on our website.

ISC-Audubon is proud to extend the opportunity to select businesses and organizations to become sponsors of our sustainability education and advocacy programs. As a sponsor, your business or organization can realize significant value.

Click here to learn more about this opportunity. 

 
 

A Coalition for Good - Spreading the Seeds of Sustainability

ISC-Audubon is a coalition of non-profit organizations and initiatives that include The International Sustainability Council (ISC), Audubon Lifestyles, Audubon Outdoors, Planit Green, Broadcast Audubon, and the Audubon Network for Sustainability. 

Funds generated through memberships and donations are used to provide fruit & vegetable seeds, wildflower seed mix, and wildlife feed & birdseed to urban and suburban communities around the world. These seeds are used by communities to establish fruit and vegetable gardens, bird and wildlife sanctuaries, and for the beautification of urban and suburban landscapes by creating flower and native plant gardens.

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